Essay about Exelon Case Study - 946 Words

OVERVIEW Exelon Corporation is an electricity generating and distributing company headquartered in the Chase Tower in the Chicago Loop area of Chicago. Exelon came into existence in October 2000 after the merger between two large utilities: Unicom corp., the parent company of ComEd (Illinois) amp; PECO Energy Co. (Pennsylvania). Unicom owned Commonwealth Edison. Exelon has 5.4 million electricity customers and serves 485,000 natural gas customers in the Philadelphia suburbs. Exelon is the largest nuclear operator in the U.S. and the 4th largest power generator (in GW) of the nation. Question amp; Answers Question 1: How will branding benefit Exelon power? Answer: Exelon’s plan to brand Environmentally Preferable Power†¦show more content†¦Answer: Points to be considered before choosing any option: Companies are used to purchasing electricity as a commodity and focusing only on price. * Currently companies have only been purchasing between 5% - 10% of their needs in renewable energy. * EPP is something intangible that customers seem reluctant to pay a premium for. Many purchasers argue that they cannot bill their own customers for being environment friendly. * Energy represents a huge expense for Industrial customers, which are accustomed to negotiate purely on price. * If price premium is added for EPP then most likely the current share of renewable energy will not change amp; will continue to be 5% - 10 % or maybe a little more after the brand is establish. However there is still a risk of brand dilution due to blend of EPP amp; traditional power. Based on all the above points I’ll suggest not to add any price premium amp; rather choose Option 2 i.e., Increase the market share by offering the same price amp; running awareness campaigns so that societal pressure can be created to force the companies to go for clean energy. Another option can be to price EPP at a slightly higher (but lower than the intended Margin) price so that Industrial customers don’t see a veryShow MoreRelatedAlzheimer s Disease : A Disease That Affects More Elderly People906 Words   |  4 Pagesto stop the progression of Alzheimer’s. Researchers, with the help of doctors have been successful finding a way to slow down the progression, but not completely stop it. Although Alzheimer’s is a disease that affects millions of people, with new cases being diagnosed every day, researchers are still working frivolously to find a cure. In 1906, Dr. Alois Alzheimer saw differences in the brain of a woman that passed away from a bizarre illness in the brain. Before she died she experienced loss ofRead MoreThe Stages and Treatments of Alzheimer’s Disease Essay925 Words   |  4 Pagesof Alzheimer’s Disease Alzheimer’s disease is a brain disease with many different stages that slows one’s lifestyle and has no real cure. Alzheimer’s disease is named after Dr. Alois Alzheimer. The disease first appears around the age of sixty. Studies have concluded that as many as 5.1 million Americans have Alzheimer’s disease. A person with Alzheimer’s loses connections between neurons in the brain (1). Scientists do not know exactly what causes Alzheimer’s, but scientists say the diseaseRead MoreIs Dementia A Progressive Brain Dysfunction?1016 Words   |  5 Pagesdementia. Of those with Alzheimer’s disease, the vast majority, which is about 82%, are age 75 or older.† Alzheimer’s tends to mostly affect people older than the age of 65, and almost two-thirds of Americans with Alzheimer’s are women. Of the 5 million cases of people age 65 and older with Alzheimer’s in the United States, 3.2 million are women and 1.8 million are men. Dementia is caused by damage to brain cells. This damage interferes with the ability of brain cells to communicate with each other. Alzheimer’sRead MoreTaking a Look at Alzheimers Disease1015 Words   |  4 Pageskind of dementia is nutritional dementia, also called Wernicke-Korsakoff syndrome, or another which is alcohol syndrome, and it is caused by a lack of vitamin B1. Alzheimer’s disease usually appears in people over sixty-five years old. However, some cases of Alzheimer’s disease can happen at an early age of forty to fifty years old. This is called early-onset Alzheimer’s disease. It is caused by gene mutations that can be passed from parent to child. The most common form of late-onset Alzheimer’s diseaseRead MoreAlzheimer s Disease And Its Effects1270 Words   |  6 Pagesdestroys brain cells. Without these cells functioning properly, every aspect of a person’s life is adversely affected until they are no longer able to care for th emselves. Despite years of research and the large amount of money that has gone into the study of this disease and its effects, there is much that remains a mystery in regards to Alzheimer’s disease. While great strides have been made towards a cause and ultimately a cure, there is much work to be done before Alzheimer’s disease will no longerRead MoreGenetics, Brain Structure and Behavior1552 Words   |  7 PagesPSEN-1, is a fault on chromosome 14, and is the most common of the three genes. Presinilin 2 or (PSEN-2) is a fault on chromosome 1, and is the least common of the three genes (Bremer, Ross, Shaw, Towery, 2012). These genes only represent a 1 in 1000 cases, but half of people that have a family history of Alzheimer’s will develop this disease. The fourth gene Apo lipoprotein E, or APOE, is the gene that affects late stages of Alzheimer’s, and can exist in three forms. APOE4 is found in  ¼ of the populationRead MoreEssay on A Cure for Alzheime rs1614 Words   |  7 Pagesnumerous factors that present themselves in different patients. It seems as if no two cases of Alzheimer’s can be exactly alike. In 1906 a physician, named Alois Alzheimer, cared for a fifty-one year old patient with severe dementia. Upon her death, he was able to examine her brain at autopsy. Dr. Alzheimer was able to take advantage of recent innovations in microscopy and histological techniques that allowed him to study in detail the cellular components in nervous tissue. He found that the brain ofRead MoreAlzheimer s : An Irreversible Progressive Brain Disease2665 Words   |  11 Pagesearly can help preserve function for a long period of time even though the underlying disease process cannot be changed †¢ Treatment o There are four medicines approved by the United States Food and Drug Administration to treat Alzheimer’s o Aricept, Exelon, Razadyne, and Namenda o These drugs work by regulating neurotransmitters o Help maintain thinking, memory, and speaking skills †¢ Supporting Families/Coping: o Caring for a person that suffers from Alzheimer’s can be expensive, emotional, and demandsRead MoreVarying Aspects of Alzheimer’s Disease and Implementations for Nursing Care1954 Words   |  8 Pagesincurable dementia illness characterized by chronic, progressive neurodegenerative conditions with marked cognitive dysfunction. The onset usually occurs between ages 45 and 65 years. It affects about five million Americans, and about 250,000 new cases are diagnosed annually. The chance of developing AD doubles every five years after the age of 65 and by age 85, there is a 50% chance of developing AD. One out of every two families in the United States has a member with AD. Approximately 50% of patientsRead MoreThe Impact Of Eli Lilly On A Therapy For Mild Alzheimer s Dementia1895 Words   |  8 Pageslong-term opioid treatment. Because their proprietary buccal film technology improves the absorption of buprenorphine, its value proposition is that it may decrease the inc idence of certain side effects and the misuse of opioids. In two Phase III studies BELBUCA demonstrated significant improvement in pain relief with low incidence of opioid-like side effects. Given the recent guidelines from the CDC, we could see the rate of prescription for BELBUCA increase significantly this year, which would be